The Fit Tales Newsletter

I’m so happy and excited to let you guys know that I’m *finally* starting my Fit Tales newsletter.



There’s too much noise about nutrition. Lots of it is accurate information, and lots of it is crap. I’ll be here to help you figure out what’s what and take better decisions for your health. 

I get to read, try, study, analyze, experiment so many things related to nutrition and sports and I can’t possibly share all of them. Through the Fit Tales newsletter it will be easier for me to do a selection of information that is valuable, relevant, and bullshit free.

Make no mistake, this isn’t a one way deal. I’ll count on you to give me feedback, ideas, and tell me what you’re experimenting and learning.


I’m just following the footsteps of several content creators that I admire, especially my friends Cristina Chipurici and Andra Zaharia, who are doing an amazing job with their newsletters – Cristina’s Friday Read and How Do You Know.

What we’ll do here is to work together towards becoming a tribe of like-minded people, willing to learn more about nutrition and exercise.

In every email you’ll get interesting articles, research, personal views on nutrition and sports, things I’ve come across in my experience as a food coach and I think you might find useful, ideas and recipes to try, as well as coaching techniques that we can practice together. Plus, some personal stories of the more vulnerable kind.


Is this for you?

It’s for you if you’re willing to dig deeper and not take all the noise on these topics as being the one and only truth.

It’s for you if you’re willing to be flexible and try different hypotheses without being radical in your beliefs.

It’s for you if you’re not looking for an easy way out. Because, surprise, there isn’t one.

I’m tempted to say that if you’re a radicalist, an 800-calories/day-starve-yourself-to-death type or a know it all, we don’t want you here. But the truth is, we do. I’ll get ready for this challenge so that we can all learn from one another.


Sign up here


More about me here.

Sunt un marketer rautacios

Sunt cateva practici considerate bune in e-commerce, numai ca, din perspectiva vizitatorilor, sunt cam rautacioase. Insa sunt folosite pentru ca au rezultate dovedite in ce priveste (micro)conversiile. Una dintre ele e butonul de opt-in cu alternativa refuzului gata formulat. De exemplu, pop-up-urile cu “aboneaza-te la newsletter” care contin un camp de e-mail, un buton de trimitere a datelor introduse si, in mod normal ar trebui sa se opreasca aici.

Insa marketerii smecheri stiu ca unui potential client nu trebuie sa ii spui doar ce castiga daca iti cumpara produsul, ci si ce pierde daca nu il cumpara. Ce spune refuzul despre el si in ce fel il afecteaza refuzul. Asadar, in pop-up-ul nostru se adauga un link cu text de refuz. Ar putea fi “nu, multumesc. Nu vreau sa ma abonez”, dar ar fi prea bland si nu ar mai fi amuzant sau eficient, nu-i asa?

Am gasit cateva exemple de mesaje care intind destul de mult coarda. Indiferent care ar fi motivul pentru care nu vrei sa “convertesti”, sunt site-uri care iti dau unul destul de incomod. Scot in fata ceva ce nu e neaparat real, dar pe care te poate deranja sa faci click.

Pentru mine, din perspectiva omului care lucreaza cu asa ceva si le vede des, sunt amuzante. Chiar le apreciez creativitatea uneori. Dar pentru vizitatori pot fi incomode.

Ce trebuie sa stiti, insa, este ca mesajele astea dau rezultate foarte bune. Daca nu ar functiona, nu ar mai fi acolo. It’s that simple.

1. Un exemplu nice and clean de la Conversion Rate Experts. Butonul trimite intr-un link de prezentare a materialului, cu campuri pentru datele personale, unde sa-l expedieze. Dupa primele secunde, apare si un pop-up in dreapta care te intreaba daca ai decis sa descarci sau nu pdf-ul si de ce.


2. In schimb, Wizz Air au ajuns la concluzia ca nu vreau sa economisesc. That’s right, de aia zbor cu ei.




3. Si inca un exemplu rautacios de la




Aveti si alte exemple?